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Google Analytics with Matt Landers

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Manage episode 342285810 series 3294606
Content provided by WP Engine Developer Relations. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WP Engine Developer Relations or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, Fran and Jeff catch up with Matt Landers, the former manager of WP Engine's Dev Rel team, and discuss his new role in developer relations at Google Analytics. We take a deep dive into some of the major differences between the current iteration of Google Analytics (UA) and the next evolution of the platform (GA4).
PSA: The current version of Google Analytics will be deprecated in mid-2023, so PLEASE run both tags for some period of time because the data models are very different.
Matt walks us through some of the implications of using Google Analytics in a headless WP setup and shares some insights on how GA4 will handle certain aspects of privacy for our international developers. As someone who's been in the headless WordPress space for over a decade, we spend a ton of time picking Matt's brain about the origins of headless WordPress and the Atlas platform and discussing the future of WordPress as a headless CMS.
Matt's Twitter
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48 episodes

Artwork
iconShare
 
Manage episode 342285810 series 3294606
Content provided by WP Engine Developer Relations. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WP Engine Developer Relations or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, Fran and Jeff catch up with Matt Landers, the former manager of WP Engine's Dev Rel team, and discuss his new role in developer relations at Google Analytics. We take a deep dive into some of the major differences between the current iteration of Google Analytics (UA) and the next evolution of the platform (GA4).
PSA: The current version of Google Analytics will be deprecated in mid-2023, so PLEASE run both tags for some period of time because the data models are very different.
Matt walks us through some of the implications of using Google Analytics in a headless WP setup and shares some insights on how GA4 will handle certain aspects of privacy for our international developers. As someone who's been in the headless WordPress space for over a decade, we spend a ton of time picking Matt's brain about the origins of headless WordPress and the Atlas platform and discussing the future of WordPress as a headless CMS.
Matt's Twitter
Google Site Kit Plugin

  continue reading

48 episodes

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