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EP. 22 Using the Power of Archetypes to Transform Organizations & Build Brands with Margaret Hartwell
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Margaret Hartwell is a creative catalyst for organizations and author. She helps innovation teams, CEOs, and emerging leaders with transformation, culture, team development, and anytime their teams get stuck. We talked about what are archetypes and how do we leverage them when building brands.
Learn more about Margaret
https://www.archetypesinbranding.com/
Book
Lessons
- The definition and power of archetypes
- Evolution of archetypes is not just expected, but needed
- Stereotypes are reductive and archetypes are expansive
- Don’t use archetypes as personas – focus on the organization
- The pitfalls of brand archetype work: too meta, trying to be perfect, stuck in a style guide
- Techniques to warm up a group for an archetype workshop
- The critical litmus test for any engagement
Ways I can help you:
- Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growth
- Download free guides and tools: Learn from my years of experience as a brand strategist
- Work with me: Be a podcast guest or hire my services for your brand
Connect with Howie:
How I can Help You
- Join 40,000+ receiving weekly strategies over email & social from scientific research and the lives of legends. Self-Mastery 2.0. Subscribe to Legend Letters
- Download free brand strategy guides
- 1:1 Personal brand coaching
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