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The Secrets of a Master Communicator: How to Speak and Persuade Like a CEO with Oliver Aust

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Manage episode 406090519 series 3377825
Content provided by Howie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Howie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Oliver Aust is the founder and CEO of EO Ipso Communications. He is also a well published author, having written a number of books about communications: Unignorable, Message Machine and How to Speak Like a CEO. Oliver is based in Berlin, Germany.
Learn more about Oliver

· LinkedIn

· EO IPSO Communications

· Website

Books

· MessageMachine

· Unignorable

· Speak like a CEO

Topics

· The three myths of communications

· Oliver’s journey: from corporate to entrepreneurship

· The lure of the “Spin Doctors”

· The 5 pillars of great communications

· Connecting personal stories to a company’s mission

· The world of EasyJet

· Crisis communications

· The role of the brand in cultural issues

· The one insight in life

· What is a healthy brand
Connect with Howie

LinkedIn

How I can Help You

  1. Join 40,000+ receiving weekly strategies over email & social from scientific research and the lives of legends. Self-Mastery 2.0. Subscribe to Legend Letters
  2. Download free brand strategy guides
  3. 1:1 Personal brand coaching
  continue reading

33 episodes

Artwork
iconShare
 
Manage episode 406090519 series 3377825
Content provided by Howie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Howie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Oliver Aust is the founder and CEO of EO Ipso Communications. He is also a well published author, having written a number of books about communications: Unignorable, Message Machine and How to Speak Like a CEO. Oliver is based in Berlin, Germany.
Learn more about Oliver

· LinkedIn

· EO IPSO Communications

· Website

Books

· MessageMachine

· Unignorable

· Speak like a CEO

Topics

· The three myths of communications

· Oliver’s journey: from corporate to entrepreneurship

· The lure of the “Spin Doctors”

· The 5 pillars of great communications

· Connecting personal stories to a company’s mission

· The world of EasyJet

· Crisis communications

· The role of the brand in cultural issues

· The one insight in life

· What is a healthy brand
Connect with Howie

LinkedIn

How I can Help You

  1. Join 40,000+ receiving weekly strategies over email & social from scientific research and the lives of legends. Self-Mastery 2.0. Subscribe to Legend Letters
  2. Download free brand strategy guides
  3. 1:1 Personal brand coaching
  continue reading

33 episodes

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