Heartrepreneur® Radio | Episode 89 | The Future Of LinkedIn Advertising With AJ Wilcox

Heartrepreneur® Radio

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Almost every career professional uses LinkedIn to establish connections, but very few realize the site’s potential as an advertising platform. Yes, you heard that right: Anyone in business can use LinkedIn to their advantage. AJ Wilcox, founder of B2Linked.com, a LinkedIn ads-specific ad agency, says that you should remember your AMO; Audience, Message, Offer. Most clients seem to know, “This is my target audience. This is the message I want to bring to them.” People are busy and they’re on the platform for a reason.

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