Melanie Spencer: Thompson Spencer co-founder and CEO on the new data revealing what Kiwi influencers really earn

Heather du Plessis-Allan Drive

Content provided by NZME and Newstalk ZB. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by NZME and Newstalk ZB or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

2M ago 2:25

MP3•Episode home

Many people dream of becoming social media influencers - but the reality is a lot less glamorous.

According to new data from the IRD, only 60 people in New Zealand are working full-time as influencers, with the average annual income being $46,000.

Thompson Spencer co-founder and CEO Melanie Spencer is surprised by these statistics.

"We have influencers earning well over $10,000 per piece of content... we've got an influencer that's earned $30,000-$40,000 this year and we're only halfway through."

LISTEN ABOVE

See omnystudio.com/listener for privacy information.

7853 episodes

#New Zealand Current Affairs #New Zealand #NZME #Newstalk ZB #News