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91. Chris Ott, Creative Blue - Strategic Storytelling in Industrial Innovation

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Manage episode 431286186 series 3264916
Content provided by Ty Findley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ty Findley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Chris shares what strategic storytelling is and the difference between a story and a strategic story, why this is all very important for industrial innovators to get right, how founders can get started to sell their vision more effectively (thematically and tactically) by building their personal brand which in-turn bolsters the company brand, and finally a “What’s Hot and What’s Hype” section when it comes to which tactical media tools and channels are most effective in 2024.

  continue reading

93 episodes

Artwork
iconShare
 
Manage episode 431286186 series 3264916
Content provided by Ty Findley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ty Findley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Chris shares what strategic storytelling is and the difference between a story and a strategic story, why this is all very important for industrial innovators to get right, how founders can get started to sell their vision more effectively (thematically and tactically) by building their personal brand which in-turn bolsters the company brand, and finally a “What’s Hot and What’s Hype” section when it comes to which tactical media tools and channels are most effective in 2024.

  continue reading

93 episodes

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