Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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#6 - Promise Phelon, CEO of TapInfluence. A maverick who is building a new archetype for leadership.
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Manage episode 153456685 series 1090578
Content provided by Hey Sue and Sue Heilbronner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hey Sue and Sue Heilbronner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Promise Phelon, CEO of TapInfluence, has built successful companies on both coasts and made her way to Boulder in 2015 to lead the leading Saas company for influencer marketing. In this authentic and engaging conversation, Promise shares and influential stories from her early career that have shaped her approach to leadership. She also talks about her experience of landing in a city in the middle of her career on the SFO to NYC flight path: “In the Valley, there’s become an archetype of who gets what — opportunities, venture money. And I wonder if that archetype is either dated or needs to be revisited. What I think about is there’s nothing conventional about Boulder, so can there be a different archetype or an anti-archetype that gets welcomed here?” She is embracing the opportunity to build a big company that looks nothing like big companies in the Valley. How can you scale an influencer marketing business that depends on authenticity of speakers to support the major brands that are clients of TapInfluence? According to Promise, “authenticity is risky, which is why it’s so popular. The secret is having influencers be motivated by more than money."
…
continue reading
52 episodes
#6 - Promise Phelon, CEO of TapInfluence. A maverick who is building a new archetype for leadership.
MP3•Episode home
Manage episode 153456685 series 1090578
Content provided by Hey Sue and Sue Heilbronner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hey Sue and Sue Heilbronner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Promise Phelon, CEO of TapInfluence, has built successful companies on both coasts and made her way to Boulder in 2015 to lead the leading Saas company for influencer marketing. In this authentic and engaging conversation, Promise shares and influential stories from her early career that have shaped her approach to leadership. She also talks about her experience of landing in a city in the middle of her career on the SFO to NYC flight path: “In the Valley, there’s become an archetype of who gets what — opportunities, venture money. And I wonder if that archetype is either dated or needs to be revisited. What I think about is there’s nothing conventional about Boulder, so can there be a different archetype or an anti-archetype that gets welcomed here?” She is embracing the opportunity to build a big company that looks nothing like big companies in the Valley. How can you scale an influencer marketing business that depends on authenticity of speakers to support the major brands that are clients of TapInfluence? According to Promise, “authenticity is risky, which is why it’s so popular. The secret is having influencers be motivated by more than money."
…
continue reading
52 episodes
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