Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Content provided by Hey Sue and Sue Heilbronner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hey Sue and Sue Heilbronner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
#9 -- Lisa Stone, Co-founder and Former CEO of Blogher. She Knew Women Would Influence the Web
MP3•Episode home
Manage episode 153456682 series 1090578
Content provided by Hey Sue and Sue Heilbronner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hey Sue and Sue Heilbronner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In 2005, Lisa Stone consummated her transition from journalism to digital entrepreneurship with the co-founding of BlogHer. This business began as a conference for female bloggers, the first of which attracted 305 women bloggers and netted $60,000 in profit. BlogHer extended its awareness that social-media-activated women were an invaluable audience into an influencer network that reached 100 million women through a scalable technology company to monetize blogs and social communications. Lisa and her team sold BlogHer in 2014 to She Knows Media, and in this intimate conversation, Lisa talks about the import of women in media and her transition into chapter next. She reports that In the late 90s, people were saying women would never go online. She knew that was crazy. She now says "there is no media today without social media. There is only one customer you need to reach, and it’s the woman who is leading conversations in social media. She will not only bring female friends, she will also bring the men." Lisa is an authentic leader who build a company that traded on authenticity as a core value. This is a great window into Lisa's journey.
…
continue reading
52 episodes
MP3•Episode home
Manage episode 153456682 series 1090578
Content provided by Hey Sue and Sue Heilbronner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hey Sue and Sue Heilbronner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In 2005, Lisa Stone consummated her transition from journalism to digital entrepreneurship with the co-founding of BlogHer. This business began as a conference for female bloggers, the first of which attracted 305 women bloggers and netted $60,000 in profit. BlogHer extended its awareness that social-media-activated women were an invaluable audience into an influencer network that reached 100 million women through a scalable technology company to monetize blogs and social communications. Lisa and her team sold BlogHer in 2014 to She Knows Media, and in this intimate conversation, Lisa talks about the import of women in media and her transition into chapter next. She reports that In the late 90s, people were saying women would never go online. She knew that was crazy. She now says "there is no media today without social media. There is only one customer you need to reach, and it’s the woman who is leading conversations in social media. She will not only bring female friends, she will also bring the men." Lisa is an authentic leader who build a company that traded on authenticity as a core value. This is a great window into Lisa's journey.
…
continue reading
52 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.