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Marketing Live - One Size Doesn't Fit All: The Marketing Org Structure
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The emergence of the chief marketing officer as a strategic leadership role in higher education has been well chronicled. According to a 2014 study, approximately half of CMOs report directly to the institution's president (or chancellor), and nearly 60 percent serve on the president's cabinet or leadership team. That still leaves a significant percentage of marketing departments that sit elsewhere within the organization, and a variety of models exist. In this episode, two senior-level marketing leaders will take a deep dive into the structures of communications and marketing departments. Whether the scenario is starting a new department or restructuring an existing one, they will explore all of the key considerations – including levels of centralization and relationships with admissions and advancement – and offer suggestions.
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