Eric Schneider, Managing Director, AlphaRoot

Highly Objective

Re-launched as its own standalone company in 2020, the AlphaRoot story actually started early on in the growth of its now sister company, Founder Shield. Around the same time Founder Shield began to really gain a foothold in emerging industries, the legal cannabis industry began to take off. Given the Founder Shield team’s expertise in working in emerging markets that most traditional insurance companies could not understand, they launched the AlphaRoot brand as a way to market to these new legally operating companies.

While the cannabis book of business did grow moderately over the next few years, there was a need for a team dedicated solely to the space to really understand not only the insurance needs of these companies but what the cannabis industry as a whole was experiencing. At this juncture, our management team of Isaac Bock and Eric Schneider put together a strategy of how to make AlphaRoot its own standalone entity.

The plan was to leverage Isaac’s knowledge of the cannabis industry in general as well as his experience of handling 90% of the Founder Shield cannabis book of business with Eric’s network of business development partners he had made in the industry to create a unique insurance buying experience for our clients. The way to achieve this was to become members of the cannabis community first and foremost and use this expertise to help create insurance programs that actually meet our clients’ needs.

The team has a passion for what they do on a day-to-day basis and view themselves not as an insurance brokerage who happens to do cannabis, but as an operator who just happens to be in insurance.

https://alpharoot.com/