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The Banality of Nationality
Manage episode 400883676 series 3456457
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Sell the story and people will buy the product, so goes a hallowed principle of marketing. It works so well in advertising that corporations will spend 7 million dollars on a 30-second Super Bowl commercial, peppered up with shilling celebrities, just to sell a donut. And what works for donut companies works for nations. Wrap the story in enough celebrity mythology - let’s call it history - and a nation can sell almost anything: bad deeds become star-spangled reveries, while the supposedly sacred symbols veil the product’s toxic contents.
Join us with our special guest Ricardo Catón, as we ponder the past, from the banal to the just plain bad, and the marketing schemes known as national history.
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