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Ep 05 - Data Redux
Manage episode 312060079 series 3219350
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Beverage producers have access to oodles of data. From DTC customers to key accounts to media contacts, data is the oil that makes the machine run, to coin a phrase from our friend Paul Mabray. In today’s episode, Mike Wangbickler interviews a visionary in the space, who is looking at how wineries and wine regions can leverage BIG DATA to make better business decisions. Emma and Mike lead a discussion on using data and technology for better public relations; and our tip of the week is gaining customer data while maintaining trust.
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Show Notes
Cathy Huyghe - https://enolytics.com
Tara Goode - https://www.williamchriswines.com/
Thea Dwelle - http://vinewire.biz/
Balzac Communications - https://balzac.com
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