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Super Bowl ads and Stanley cups

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Manage episode 421177083 series 3577371
Content provided by Fast Company. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Fast Company or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The Super Bowl is set to kick off this Sunday, and we’re taking a look at some of the ads that are already out there. ‘Fast Company’ senior staff editor Jeff Beer joined us to share what he thinks about this year’s slate of ads. He’s noticed how brands are evolving to use the Super Bowl itself in their teasers and ads, which shows the trajectory of the way brands are going . . . they used to go for funny or emotional but now it’s an ad about being an ad. Using the game itself to help advertise a product is creating a very meta approach.

We also talked about what’s going on with those Stanley cups. ‘Fast Company’ senior staff writer Liz Segran explained how the trendy tumblers do contain lead but more importantly, how this revelation will impact the company’s dominance in the very crowded reusable water bottle market. Also, how sustainable are these containers when they’re being marketed as a fashion accessory?

For more MIC behind the scenes, check out Yaz at @yazzyg on Instagram and Josh @joshuagchris on TikTok!

  continue reading

74 episodes

Artwork
iconShare
 
Manage episode 421177083 series 3577371
Content provided by Fast Company. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Fast Company or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The Super Bowl is set to kick off this Sunday, and we’re taking a look at some of the ads that are already out there. ‘Fast Company’ senior staff editor Jeff Beer joined us to share what he thinks about this year’s slate of ads. He’s noticed how brands are evolving to use the Super Bowl itself in their teasers and ads, which shows the trajectory of the way brands are going . . . they used to go for funny or emotional but now it’s an ad about being an ad. Using the game itself to help advertise a product is creating a very meta approach.

We also talked about what’s going on with those Stanley cups. ‘Fast Company’ senior staff writer Liz Segran explained how the trendy tumblers do contain lead but more importantly, how this revelation will impact the company’s dominance in the very crowded reusable water bottle market. Also, how sustainable are these containers when they’re being marketed as a fashion accessory?

For more MIC behind the scenes, check out Yaz at @yazzyg on Instagram and Josh @joshuagchris on TikTok!

  continue reading

74 episodes

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