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Brain Glue – Succeed by Making Your Sales Pitches Sticky

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Manage episode 421023017 series 1940891
Content provided by Home Business Podcast and Richard Henderson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Home Business Podcast and Richard Henderson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Interview with Author and Behavioral Management Specialist James I. Bond

Can you turn your ordinary ideas, products and sales pitches into blockbusters of persuasion by using “brain science?” James I. Bond says YES! He’s the author of Brain Glue: How Selling becomes much easier by Making Your Ideas “Sticky.” (www.YesBrainGlue.com)

Besides being an author, James I. Bond is a leading behavioral management specialist, TEDx speaker, Score Counselor, and has appeared on many major news outlets. Brain Glue was a Publisher’s Weekly finalist for Best Business Book of the Year.

Subjects discussed in podcast include: • What exactly is “Brain Glue?” • The 14 natural triggers to activate emotion centers in your audience’s brain, where decisions are made • Examples of how to apply brain glue principles to influence your prospects • How can you create powerful slogans as part of the glue? • Can you improve business success by simply changing the names of your products or sales pitches? • How to achieve long-term sales and business benefit applying Brain Glue principles • Critical points to consider in succeeding with the principles of Brain Glue

Episode Sponsor: Lil' Bubba * LilBubba.com

Interview Guest

[caption id="attachment_171095" align="aligncenter" width="696"] James I. Bond is the author of "Brain Freeze: How Selling becomes much easier by Making Your Ideas Sticky."[/caption]

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210 episodes

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Manage episode 421023017 series 1940891
Content provided by Home Business Podcast and Richard Henderson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Home Business Podcast and Richard Henderson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Interview with Author and Behavioral Management Specialist James I. Bond

Can you turn your ordinary ideas, products and sales pitches into blockbusters of persuasion by using “brain science?” James I. Bond says YES! He’s the author of Brain Glue: How Selling becomes much easier by Making Your Ideas “Sticky.” (www.YesBrainGlue.com)

Besides being an author, James I. Bond is a leading behavioral management specialist, TEDx speaker, Score Counselor, and has appeared on many major news outlets. Brain Glue was a Publisher’s Weekly finalist for Best Business Book of the Year.

Subjects discussed in podcast include: • What exactly is “Brain Glue?” • The 14 natural triggers to activate emotion centers in your audience’s brain, where decisions are made • Examples of how to apply brain glue principles to influence your prospects • How can you create powerful slogans as part of the glue? • Can you improve business success by simply changing the names of your products or sales pitches? • How to achieve long-term sales and business benefit applying Brain Glue principles • Critical points to consider in succeeding with the principles of Brain Glue

Episode Sponsor: Lil' Bubba * LilBubba.com

Interview Guest

[caption id="attachment_171095" align="aligncenter" width="696"] James I. Bond is the author of "Brain Freeze: How Selling becomes much easier by Making Your Ideas Sticky."[/caption]

Your Host

  continue reading

210 episodes

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