Amy Anderson: Marketing Strategies That Work

Honest Marketing

Do you ever feel like your marketing strategy is missing the mark?

Well, on today's show, we have Amy Anderson, co-founder of Wild Coffee Marketing, sharing her insights on how to establish and grow predictable revenue and results.

Amy Anderson takes us on a journey through the evolution of her company's target clients, the importance of strategy in addition to creative work, and the role of a fractional CMO.

We discuss the shifting target clients of Amy's company and how they started offering a fractional CMO position to better meet their clients' evolving needs.

Amy shares the realization that a greater emphasis on strategy was necessary, beyond just creative work. We dive into the necessary capabilities that Wild Coffee Marketing had to develop in order to fulfill the fractional CMO role and implement effective strategies.

If you're looking to level up your marketing game, gain insight into the shifting landscape of target clients, and understand the importance of strategy in addition to creative work, you'll definitely want to tune in to this episode. Get ready to take some notes and start implementing these valuable insights!

Specifically, this episode highlights the following themes:

• The importance of a comprehensive marketing strategy
• The evolving needs of target clients
• The role of a fractional CMO

Links from this episode:

• Know more about Amy Anderson:
• https://www.linkedin.com/in/amy-anderson-17abba2
• Learn more about Amy Anderson: https://wildcoffeemarketing.com

Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!

And if you have a guest in mind who you think would be a great fit for this show, drop me a line at [e-mail].