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How Direct Response Ruined Marketing
Manage episode 373572591 series 3392361
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Direct response marketing has completely changed the game when it comes to online buying and selling.
But at what cost?
Has the focus on tracking every click and optimizing conversion rates taken away from the true essence of marketing?
In this episode, we dive into how direct response marketing has impacted the industry and whether it has actually ruined marketing as we know it. We discuss the unintended consequences of focusing solely on optimization, and how it might lead to missing the bigger picture.
So, if you're curious about the trade-offs of direct response marketing and how it affects the overall customer experience, you won't want to miss this one. Tune in now and let's get to the bottom of it!
Specifically, this episode highlights the following themes:
- The obsession with conversion rates and optimizing the sales process
- The challenge of tracking the full customer journey
- Shifting marketing decisions from people-based to optimization-based
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