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02: Andrew Vine: Our Event-Full World
Manage episode 288575947 series 2901933
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In this episode we take a look at the world of meetings and events, and of speakers and moderators and we take a look at three important concepts that help us frame our thinking about the business activity of engaging speakers:
- The Look-Smart and the Act-Smart World
- The Pull-Factor and the Wow-Factor
- The Virtuous Cycle of Conferences
Only by identifying all our stakeholders and thinking about their needs and motivations can we really set out to achieve successful results
Tags: #events#conferences#speakers#moderators#briefings
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