Juan Bremer, Xala

Hospitality Design: What I've Learned

Juan Bremer has a deep connection to nature that has shaped his journey into the world of luxury hospitality. Growing up as the son of an ambassador, Bremer’s early years were a whirlwind of cultures, spanning Moscow, Germany, and Mexico. (Today, he splits his time between Mexico and Italy.) This multicultural upbringing instilled in him an appreciation for diverse environments and languages, a foundation that continues to influence his philosophy around development.

Bremer’s creative spirit was evident from a young age, leading friends on adventures and conjuring up games. This innate creativity, combined with a love for the outdoors, has become the cornerstone of his work. His entry into hospitality was born from a desire to preserve the untouched beauty of Mexico’s virgin beaches, and his first major project, the One&Only Mandarina via his RLH Properties company, set the stage for Xala, a 3,000-acre luxury development in the Costalegre region of Jalisco, Mexico. Found on the Pacific coastline, it will be home to residences and a Six Senses resort, slated to open in 2026.

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