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#236 Herman Koppe - Business Transformer at Herman Koppe - The Power of Social Selling
Manage episode 382882688 series 2440155
Content provided by Michael Tingsager. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Tingsager or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this comprehensive conversation, Herman Koppe, a former executive at Nestle and a social selling expert, discusses the significance of social selling in building meaningful relationships in the professional world, especially on LinkedIn.
He highlights how its use shouldn't just revolve around promotional content but about sharing value-adding and relevant content. He stresses how social selling isn't a one-time activity but a consistent long-term plan of nurturing relationships for predictable growth. Herman also emphasizes the importance of correctly maintaining individual or business profiles on LinkedIn. He shares how data from LinkedIn profiles can be leveraged and outlines how to measure the success of social selling efforts. The conversation concludes with Herman sharing on the importance of cooperation between sales and marketing for maximum effectiveness.
Connect with Herman:
https://www.linkedin.com/in/hermankoppe/
This podcast uses the following third-party services for analysis:
Podcorn - https://podcorn.com/privacy
Chartable - https://chartable.com/privacy
329 episodes
Share
Manage episode 382882688 series 2440155
Content provided by Michael Tingsager. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Tingsager or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this comprehensive conversation, Herman Koppe, a former executive at Nestle and a social selling expert, discusses the significance of social selling in building meaningful relationships in the professional world, especially on LinkedIn.
He highlights how its use shouldn't just revolve around promotional content but about sharing value-adding and relevant content. He stresses how social selling isn't a one-time activity but a consistent long-term plan of nurturing relationships for predictable growth. Herman also emphasizes the importance of correctly maintaining individual or business profiles on LinkedIn. He shares how data from LinkedIn profiles can be leveraged and outlines how to measure the success of social selling efforts. The conversation concludes with Herman sharing on the importance of cooperation between sales and marketing for maximum effectiveness.
Connect with Herman:
https://www.linkedin.com/in/hermankoppe/
This podcast uses the following third-party services for analysis:
Podcorn - https://podcorn.com/privacy
Chartable - https://chartable.com/privacy
329 episodes
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Similar to Hospitality Mavericks Podcast Show
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continue reading
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