Metaverse fashion is framed as a sustainability play. Is it?

Hot Buttons

The metaverse became a household term after Mark Zuckerberg rebranded Facebook as Meta, and Fortnite gamers started attending virtual concerts wearing Balenciaga hoodies. And now the utopian web3 vision has come for fashion.

Brands are framing their digital clothes, shoes, and accessories as a sustainability play. This week, Christina, Rachel, and Shilla look past the marketing hype and think through the long-term impact.

Then, has fast fashion ruined thrifting? Second-hand retailers are being flooded with donated clothes from the likes of Shein, H&M, and Zara, and seasoned thrifters are despondent. It’s driving up prices and making those desirable vintage and unique items harder to find. What is the future of thrifting?

We’ll finish with a dose of optimism by sharing some of the trends and companies that are keeping us feeling positive about the fashion industry.

Resources:

• Wired: The metaverse could radically reshape fashion
• WWD: Metaverse as a magic sustainability bullet? Think again.
• New York Times: 'The golden age of thrifting is over'

Hot Buttons is a production of Post Script Media. The show is hosted by Christina Binkley, Rachel Kibbe, and Shilla Kim-Parker. Follow the show on Twitter.

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