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E96: Sweary Copy: Smart tactic or too try hard?
Archived series ("Inactive feed" status)
When? This feed was archived on December 24, 2019 02:21 (). Last successful fetch was on November 14, 2019 13:47 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
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Manage episode 229680754 series 1137989
Is swearing in copywriting something you should try?
To swear (in copy) or not to swear (in copy) that is the question.
As copywriters, we’re always having to change the way we write to adapt to the times. And these days everyone seems to love to eff and blind like a mofo, right? What once packed a punch, is now old school. And some things that seem edgy are not as great as they’re cracked up to be – or make you sound like a try-hard teen.
Today, we look at the pros and cons of writing sweary copy. Is it a good tactic to add to your belt or is it putting readers off? We’ve even got some fancy psychology and stats around copy with swear words.
Is writing sweary copy something to try or try-hard? Let’s dig in and find out.
Tune in to learn:
- Different types of swearing
- Belinda and Kate’s tolerance levels for swearing (one is a sailor, one is not)
- What happened when Kate swore, once
- The vocabulary payoff for swear-bears
- How to respond to a client who asks for swearing
- Different ways you can add swearing to your copy, without swearing in your copy
Hot Copy #96: Sweary Copy: Smart tactic or try hard? #copywriting #hotcopy
Click To Tweet
Listen to the podcast below
What do you think?
What do you think when you see swearing in copywriting? Do you love it or hate? Have you written sweary copy before? Let us know on our Facebook page or on Twitter.
Share the pod love
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Oh and big hugs to Mandy Yoxall from Australia for her lovely testimonial.
Hot Copy #96: Sweary Copy: Smart tactic or try hard? #copywriting #hotcopy
Click To Tweet
Share the meme:
Hot Copy #96: Sweary Copy: Smart tactic or try hard? #copywriting #hotcopy
Click To Tweet
Useful links:
- Kate’s infamous Instagram post
- Tone of Voice Template (Clever Copywriting School)
- Science Says That People Who Curse a Lot Have Better Vocabularies Than Those Who Don’t
- BA_Dissertation_What_the_F*ck
- 5 brands using profanity-based wordplay to stir up attention
- 5 F*cking Awesome Examples of Brands Swearing in their Marketing
The post E96: Sweary Copy: Smart tactic or too try hard? appeared first on A copywriting podcast for copywriters.
64 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on December 24, 2019 02:21 (). Last successful fetch was on November 14, 2019 13:47 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 229680754 series 1137989
Is swearing in copywriting something you should try?
To swear (in copy) or not to swear (in copy) that is the question.
As copywriters, we’re always having to change the way we write to adapt to the times. And these days everyone seems to love to eff and blind like a mofo, right? What once packed a punch, is now old school. And some things that seem edgy are not as great as they’re cracked up to be – or make you sound like a try-hard teen.
Today, we look at the pros and cons of writing sweary copy. Is it a good tactic to add to your belt or is it putting readers off? We’ve even got some fancy psychology and stats around copy with swear words.
Is writing sweary copy something to try or try-hard? Let’s dig in and find out.
Tune in to learn:
- Different types of swearing
- Belinda and Kate’s tolerance levels for swearing (one is a sailor, one is not)
- What happened when Kate swore, once
- The vocabulary payoff for swear-bears
- How to respond to a client who asks for swearing
- Different ways you can add swearing to your copy, without swearing in your copy
Hot Copy #96: Sweary Copy: Smart tactic or try hard? #copywriting #hotcopy
Click To Tweet
Listen to the podcast below
What do you think?
What do you think when you see swearing in copywriting? Do you love it or hate? Have you written sweary copy before? Let us know on our Facebook page or on Twitter.
Share the pod love
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Oh and big hugs to Mandy Yoxall from Australia for her lovely testimonial.
Hot Copy #96: Sweary Copy: Smart tactic or try hard? #copywriting #hotcopy
Click To Tweet
Share the meme:
Hot Copy #96: Sweary Copy: Smart tactic or try hard? #copywriting #hotcopy
Click To Tweet
Useful links:
- Kate’s infamous Instagram post
- Tone of Voice Template (Clever Copywriting School)
- Science Says That People Who Curse a Lot Have Better Vocabularies Than Those Who Don’t
- BA_Dissertation_What_the_F*ck
- 5 brands using profanity-based wordplay to stir up attention
- 5 F*cking Awesome Examples of Brands Swearing in their Marketing
The post E96: Sweary Copy: Smart tactic or too try hard? appeared first on A copywriting podcast for copywriters.
64 episodes
All episodes
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