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Content provided by Kate Toon & Belinda Weaver, Kate Toon, and Belinda Weaver. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kate Toon & Belinda Weaver, Kate Toon, and Belinda Weaver or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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E106: The Art of Direct Response Copy with Glenn Fisher
Archived series ("Inactive feed" status)
When?
This feed was archived on August 01, 2022 22:02 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 246177548 series 80692
Content provided by Kate Toon & Belinda Weaver, Kate Toon, and Belinda Weaver. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kate Toon & Belinda Weaver, Kate Toon, and Belinda Weaver or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Strategies and principles to make it easier.
Today, Kate is talking to Glenn Fisher, from All Good Copy. He’s an Author, Copywriter, Podcast and Speaker.
His book ‘The Art of The Click’ was shortlisted as the business book of the year in 2019. And his podcast – The All Good Copy Podcast – has had a string of awesome guests on it, including me. He has a dog called Pablo, a Crime podcast loving partner called Ruth and lives in merry old England.
But as well as being a copywriting celebrity, Glenn is also a working writer, and he specialises in direct response. He’s worked with a string of sexy clients helping them drive sales and win over clients and today he’s sharing his secrets with us.
Tune in to learn:
- When you talk about being a direct response copywriter – what do you mean by that?
- A lot of people assume direct response is all about long copy. Is that true?
- How do you go about writing a 10,000 word long copy sales letter?
- Should you handwrite out letters?
- How can people study direct response?
- What mistakes do most direct copywriters make?
- Who have been your biggest influences in your career?
- What’s the one book you’d recommend all copywriters read?
- Who was Glenn’s favourite podcast guest?
Hot Copy #106: The Art of Direct Response Copy with Glenn Fisher. #copywriting #hotcopy
Click To Tweet
Listen to the podcast
Share the pod love
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Oh and big hugs to thatsmekq for their lovely testimonial.
About Glenn
Glenn Fisher was born in Grimsby in 1981. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade, he worked with The Agora, a multi-million-pound international financial publisher and in 2018, having helped launch and grow Agora Financial in the UK, he left to write copy on a freelance basis, focus on coaching aspiring copywriters and publish his first book, The Art of the Click. He now regularly speaks at industry events and hosts The All Good Copy Podcast, where he interviews some of the biggest names in the business. He lives happily with his partner Ruth and dog Pablo on the east coast of England.
Share the meme
Connect with Glenn
Hot Copy #106: The Art of Direct Response Copy with Glenn Fisher. #copywriting #hotcopy
Click To Tweet
Useful links
The post E106: The Art of Direct Response Copy with Glenn Fisher appeared first on A copywriting podcast for copywriters.
67 episodes
Share
Archived series ("Inactive feed" status)
When?
This feed was archived on August 01, 2022 22:02 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 246177548 series 80692
Content provided by Kate Toon & Belinda Weaver, Kate Toon, and Belinda Weaver. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kate Toon & Belinda Weaver, Kate Toon, and Belinda Weaver or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Strategies and principles to make it easier.
Today, Kate is talking to Glenn Fisher, from All Good Copy. He’s an Author, Copywriter, Podcast and Speaker.
His book ‘The Art of The Click’ was shortlisted as the business book of the year in 2019. And his podcast – The All Good Copy Podcast – has had a string of awesome guests on it, including me. He has a dog called Pablo, a Crime podcast loving partner called Ruth and lives in merry old England.
But as well as being a copywriting celebrity, Glenn is also a working writer, and he specialises in direct response. He’s worked with a string of sexy clients helping them drive sales and win over clients and today he’s sharing his secrets with us.
Tune in to learn:
- When you talk about being a direct response copywriter – what do you mean by that?
- A lot of people assume direct response is all about long copy. Is that true?
- How do you go about writing a 10,000 word long copy sales letter?
- Should you handwrite out letters?
- How can people study direct response?
- What mistakes do most direct copywriters make?
- Who have been your biggest influences in your career?
- What’s the one book you’d recommend all copywriters read?
- Who was Glenn’s favourite podcast guest?
Hot Copy #106: The Art of Direct Response Copy with Glenn Fisher. #copywriting #hotcopy
Click To Tweet
Listen to the podcast
Share the pod love
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Oh and big hugs to thatsmekq for their lovely testimonial.
About Glenn
Glenn Fisher was born in Grimsby in 1981. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade, he worked with The Agora, a multi-million-pound international financial publisher and in 2018, having helped launch and grow Agora Financial in the UK, he left to write copy on a freelance basis, focus on coaching aspiring copywriters and publish his first book, The Art of the Click. He now regularly speaks at industry events and hosts The All Good Copy Podcast, where he interviews some of the biggest names in the business. He lives happily with his partner Ruth and dog Pablo on the east coast of England.
Share the meme
Connect with Glenn
Hot Copy #106: The Art of Direct Response Copy with Glenn Fisher. #copywriting #hotcopy
Click To Tweet
Useful links
The post E106: The Art of Direct Response Copy with Glenn Fisher appeared first on A copywriting podcast for copywriters.
67 episodes
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Similar to Hot Copy: A copywriting podcast for copywriters
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Tim Reid (AKA Timbo) interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid's curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful bu ...
…
continue reading
SPIN IT is a business podcast that will inspire you to see failures and obstacles as a stepping stone for success, transforming them into a new path forward, a path that you may not have seen or considered before. Whether it’s a scandal or a broken business model - obstacles are an opportunity to learn, pivot and go after your goals with a new perspective. Hosted by Stephynie Malik, award-winning Crisis Management Expert and Business Strategist, this podcast offers you advice and guidance on ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
…
continue reading
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