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121: Evan Larkin, SEO for Interior Designers

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Manage episode 422395177 series 3352354
Content provided by Hot Young Designers Club. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hot Young Designers Club or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Why do interior designers need SEO? Why is SEO the key to keeping your interior design business ranking on Google? SEO expert Evan Larkin explains why SEO is so important for your business’s online presence and gives a live SEO audit of Shaun’s website. Listen in to Evan’s observations on Shaun’s website, Wrensted Interiors, and learn what to fix on your own website.

In this episode, they discuss:

  • SEO audit of Shaun’s website: https://wrenstedinteriors.com/
  • Best platforms for website creation for designers
  • The importance of website accessibility and ADA compliance for SEO
  • Mistakes that hurt your SEO
  • Important on-site SEO elements like meta titles, descriptions, and headers
  • Importance of image optimization for SEO and the best practices that should be followed
  • What should be the word count and keyword usage in the website content
  • How to utilize Pinterest to rank up your website
  • Do designers need blogs and alternatives to blogs
  • SEO techniques for small businesses — website optimization, link building, using search console, etc
  • The importance of optimizing your profiles and reviews on platforms like Google, Facebook, Yelp, etc
  • Ways to optimize a website and service pages for SEO and the user experience
  • Using location-specific details in content to improve SEO and connect with local audiences
  • The value of local traffic versus national traffic for small businesses
  • How much SEO work can designers do themselves versus needing help from an agency
  • The process for doing an SEO audit with North County Digital

Mentioned:

HYDC Pinterest Masterclass

https://shop.hotyoungdesignersclub.com/products/pinterest-for-interior-designers-masterclass

Listen back to our Pinterest episode with Leah Reinert

https://podcasts.apple.com/us/podcast/hot-young-designers-club-interior-design-business-podcast/id1505427626?i=1000637166871

Google Search Console

https://search.google.com/search-console/about

Google Business Profile

https://www.google.com/business/

North County Digital Website: https://www.northcountydigital.com/

Follow North County Digital on Ig: https://www.instagram.com/northcountydigitalmarketing/

Follow Evan on Ig: https://www.instagram.com/evanslarkin/

Our links:

Subscribe and leave a review - Apple Podcasts

Like, Comment, & Follow - Hot Young Designers Club Instagram

Rebecca’s Instagram

Shaun’s Instagram

For more information - Check out the website

Become a “Loyal Hottie” - Support us on Patreon

Design Resources - Check out our shop

Mentioned in this episode:

Moe's Home Collection

Moe's just released their new Tailored & Timeless Collection. Create an accout at https://moeshomecollection.com/hydc

  continue reading

139 episodes

Artwork
iconShare
 
Manage episode 422395177 series 3352354
Content provided by Hot Young Designers Club. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hot Young Designers Club or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Why do interior designers need SEO? Why is SEO the key to keeping your interior design business ranking on Google? SEO expert Evan Larkin explains why SEO is so important for your business’s online presence and gives a live SEO audit of Shaun’s website. Listen in to Evan’s observations on Shaun’s website, Wrensted Interiors, and learn what to fix on your own website.

In this episode, they discuss:

  • SEO audit of Shaun’s website: https://wrenstedinteriors.com/
  • Best platforms for website creation for designers
  • The importance of website accessibility and ADA compliance for SEO
  • Mistakes that hurt your SEO
  • Important on-site SEO elements like meta titles, descriptions, and headers
  • Importance of image optimization for SEO and the best practices that should be followed
  • What should be the word count and keyword usage in the website content
  • How to utilize Pinterest to rank up your website
  • Do designers need blogs and alternatives to blogs
  • SEO techniques for small businesses — website optimization, link building, using search console, etc
  • The importance of optimizing your profiles and reviews on platforms like Google, Facebook, Yelp, etc
  • Ways to optimize a website and service pages for SEO and the user experience
  • Using location-specific details in content to improve SEO and connect with local audiences
  • The value of local traffic versus national traffic for small businesses
  • How much SEO work can designers do themselves versus needing help from an agency
  • The process for doing an SEO audit with North County Digital

Mentioned:

HYDC Pinterest Masterclass

https://shop.hotyoungdesignersclub.com/products/pinterest-for-interior-designers-masterclass

Listen back to our Pinterest episode with Leah Reinert

https://podcasts.apple.com/us/podcast/hot-young-designers-club-interior-design-business-podcast/id1505427626?i=1000637166871

Google Search Console

https://search.google.com/search-console/about

Google Business Profile

https://www.google.com/business/

North County Digital Website: https://www.northcountydigital.com/

Follow North County Digital on Ig: https://www.instagram.com/northcountydigitalmarketing/

Follow Evan on Ig: https://www.instagram.com/evanslarkin/

Our links:

Subscribe and leave a review - Apple Podcasts

Like, Comment, & Follow - Hot Young Designers Club Instagram

Rebecca’s Instagram

Shaun’s Instagram

For more information - Check out the website

Become a “Loyal Hottie” - Support us on Patreon

Design Resources - Check out our shop

Mentioned in this episode:

Moe's Home Collection

Moe's just released their new Tailored & Timeless Collection. Create an accout at https://moeshomecollection.com/hydc

  continue reading

139 episodes

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