The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Melissa Kontu, Christine Goeoes, Janni Widerholm, Melissa Kontu, Christine Goeoes, and Janni Widerholm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Kontu, Christine Goeoes, Janni Widerholm, Melissa Kontu, Christine Goeoes, and Janni Widerholm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Talk of the House: Deinfluencing
Manage episode 360672347 series 3464975
Content provided by Melissa Kontu, Christine Goeoes, Janni Widerholm, Melissa Kontu, Christine Goeoes, and Janni Widerholm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Kontu, Christine Goeoes, Janni Widerholm, Melissa Kontu, Christine Goeoes, and Janni Widerholm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Like it or not, deinfluencing is here to stay. Audiences gravitate towards authentic content, and that also includes counter-recommendations on what not to buy, where not to stay, and what services you should steer clear of.
In this episode, we share our personal influencing stories, debate whether this trend is just another way to influence (spoiler alert: it is), and what that means for creators and brands.
Listen to learn how:
- Brands can mitigate the risks associated with deinfluencing
- Transparency and authentic relationships with influencers are key, as well as collaborating with brand fans for user-generated content
- Brands must understand that their products may not be for everyone and own that fact.
Did you like the episode? Show us some love in the rate & review section and find us on social.
34 episodes
Share
Manage episode 360672347 series 3464975
Content provided by Melissa Kontu, Christine Goeoes, Janni Widerholm, Melissa Kontu, Christine Goeoes, and Janni Widerholm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Kontu, Christine Goeoes, Janni Widerholm, Melissa Kontu, Christine Goeoes, and Janni Widerholm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Like it or not, deinfluencing is here to stay. Audiences gravitate towards authentic content, and that also includes counter-recommendations on what not to buy, where not to stay, and what services you should steer clear of.
In this episode, we share our personal influencing stories, debate whether this trend is just another way to influence (spoiler alert: it is), and what that means for creators and brands.
Listen to learn how:
- Brands can mitigate the risks associated with deinfluencing
- Transparency and authentic relationships with influencers are key, as well as collaborating with brand fans for user-generated content
- Brands must understand that their products may not be for everyone and own that fact.
Did you like the episode? Show us some love in the rate & review section and find us on social.
34 episodes
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Similar to House of Content
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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