The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Melissa Kontu, Christine Goeoes, Janni Widerholm, Melissa Kontu, Christine Goeoes, and Janni Widerholm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Kontu, Christine Goeoes, Janni Widerholm, Melissa Kontu, Christine Goeoes, and Janni Widerholm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Talk of the House: Dupe Culture
Manage episode 364904913 series 3464975
Content provided by Melissa Kontu, Christine Goeoes, Janni Widerholm, Melissa Kontu, Christine Goeoes, and Janni Widerholm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Kontu, Christine Goeoes, Janni Widerholm, Melissa Kontu, Christine Goeoes, and Janni Widerholm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Paying full price for name brands and expensive products? Not in this economy. At least not according to the dupe culture made famous by TikTok.
In this episode, we discuss the rise of finding more affordable alternatives, how consumers are shifting buying patterns, and what brands can do about it.
Tune in to learn about:
- How dupe culture shapes consumer behavior
- Best and worst brand reactions
- What we predict will happen to dupes in the future
There's no dupe to following this show so be sure to find us on all socials @itshouseofcontent and while you're at it, send a DM to let us know you're listening.
34 episodes
Share
Manage episode 364904913 series 3464975
Content provided by Melissa Kontu, Christine Goeoes, Janni Widerholm, Melissa Kontu, Christine Goeoes, and Janni Widerholm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Kontu, Christine Goeoes, Janni Widerholm, Melissa Kontu, Christine Goeoes, and Janni Widerholm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Paying full price for name brands and expensive products? Not in this economy. At least not according to the dupe culture made famous by TikTok.
In this episode, we discuss the rise of finding more affordable alternatives, how consumers are shifting buying patterns, and what brands can do about it.
Tune in to learn about:
- How dupe culture shapes consumer behavior
- Best and worst brand reactions
- What we predict will happen to dupes in the future
There's no dupe to following this show so be sure to find us on all socials @itshouseofcontent and while you're at it, send a DM to let us know you're listening.
34 episodes
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Similar to House of Content
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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