TikTok Bans, Video Strategy & Which Social KPIs Even Matter w/ MacKenzie Green

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2M ago 26:34

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We’re back with a special House Guest: MacKenzie Green, VP Social at Future joins the show to ask the billion dollar question:
What does the TikTok ban mean to marketers and more importantly, what should we be focusing on when it comes to social in 2024 and beyond?

In addition to being a content creator and podcaster, MacKenzie is an absolute marketing renegade who runs social teams responsible for brands like WhoWhatWear, Marie Claire, and has a wealth of experience in bridging the gap between social and the C-suite.

Here’s what Christine and MacKenzie cover in this episode:

TikTok ban decoded
Long-form content as a content farm for short-form
How TikTok has QVC’d social media and the collapse of the social funnel
Why follower metrics might not matter anymore and what KPIs you should focus on instead
How to properly staff social teams (no more individual contributor roles, please!).

Resources mentioned in this episode:

Follow MacKenzie on Instagram, TikTok, and connect with her on LinkedIn
The book mentioned on the show: YouTube Secrets

Follow House of Content on TikTok , Youtube, and Instagram.

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