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How devs can more intelligently spend money to make money

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Manage episode 307933525 series 2633212
Content provided by Jeff Grubb. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Grubb or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Adam Lieb sits down with me to talk about GameSight, which is a performance marketing company for the rest of us. While performance marketing has dominated mobile gaming, it’s coming late to the traditional console and PC space. GameSight tries to connect data from various resources to determine how spending money can make developers and publishers even more money – but it brings in that data from places like television ads and other traditional avenues for marketing.

  continue reading

42 episodes

Artwork
iconShare
 
Manage episode 307933525 series 2633212
Content provided by Jeff Grubb. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Grubb or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Adam Lieb sits down with me to talk about GameSight, which is a performance marketing company for the rest of us. While performance marketing has dominated mobile gaming, it’s coming late to the traditional console and PC space. GameSight tries to connect data from various resources to determine how spending money can make developers and publishers even more money – but it brings in that data from places like television ads and other traditional avenues for marketing.

  continue reading

42 episodes

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