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Winning the war for talent with authenticity
Manage episode 353807373 series 3442317
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The phrase "the war for talent" was first used in the late 1990s, to express that the competition for talented employees is becoming a huge barrier for companies. In the last decade, those conditions have only gotten worse, and it seems that today's battle is even more fierce.
We talked to Sharon Bachar, CPO at Melio, a business-to-business payment platform specifically tailored to the needs of small businesses in the U.S., that joined the unicorn club in 2021 at a valuation of $1.3 billion. Sharon talked about how Melio is dealing with the war for talent, and the “authenticity approach” she suggests companies should embrace if they want to stay in the game.
She shares her views on employer branding, the importance of architecting the recruitment process to provide a positive experience for all candidates, and even managing the experience of leaving the organization to turn your ex-employees into advocates.
In addition, she explains how critical it is for companies to align on their story, goals and values internally, and how to implement the culture in everyday life activities to strengthen the message.
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