))
Janina Urbach | How I Tested a Dog Shower
Manage episode 413100537 series 3563943
Content provided by David J BLand and David J Bland. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David J BLand and David J Bland or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this conversation, Janina Urbach from the Hansgrohe Group shares the story of how they developed a dog shower as a new product.
The idea came from a customer interview and they validated the need through desk research and conversations with dog owners and groomers.
They used pretotyping and 3D printing to test and iterate the product.
They also used data to make decisions, including A/B testing and pre-sales. They learned from missteps, such as over-engineering the MVP, and applied their learnings to new projects.
Janina recommends using customer profiles and value proposition canvases to manage experiments.
8 episodes
Share
