We are Sweat & Co – a Los Angeles-based PR firm that specializes in working with Ad Agencies. We work behind the scenes to support the creatives that make people and brands household names. Week by week, we’ll be talking to PR, Advertising, and Marketing experts in order to learn: How to be Famous. We cracked the code to a successful PR strategy and we want to share it with you. From pitching thousands of stories over the years and growing close with the advertising press, we’ve learned which elements make an agency newsworthy. So you too can crush the PR side of the business, we created How to be Famous. In each episode, we’ll share tips from the team, take a deep dive into work that works, and share a round-up of stories that are creating a buzz in the industry. Sometimes the best way to learn is from others who are doing it well.