#2: Peter Njonjo, Co-Founder of Twiga, on a Digital Giraffe Disrupting Agriculture in Kenya

How to Make It in Africa

Our guest is Peter Njonjo. Peter is Co-Founder and CEO of Twiga Foods. The company aggregates informal retail demand and organizes an efficient supply chain for fresh and dry goods through a tech-enabled B2B platform. Prior to that, Peter spent 21 years with The Coca-Cola Company. He was President of their West and Central Africa Business, covering 33 countries, and based in Lagos. He was also President of the American Chamber of Commerce in Kenya, and Director of the American Business Council in Nigeria. A native of Kenya, he has been voted among the top 100 young leaders in Africa by Forbes Afrique, and “Top 40 under 40” by The Business Daily in Kenya. Peter holds an MBA and BSc from the United States International University in Kenya, and an Executive Leadership Program from Harvard Business School. About the host: Fadel Jaoui, an economist, started this podcast to celebrate African entrepreneurial success stories, to hear the originals and changemakers behind them, and to draw lessons to inspire many more stories across the continent. This virtuous cycle is fundamental to pool talent and investments, and ultimately create startup “unicorns” that would benefit Africa’s prosperity. Fadel is a strong advocate of entrepreneurial ecosystem building and private sector development as true engines of sustainable economic growth. And he is a firm believer in leveraging innovation and technology to leapfrog development constraints and scale up social and economic impact. He holds a Ph.D. in Economics from Oxford University, as well as degrees from Columbia University and the London School of Economics. He started his career in investment banking in London, and has held various positions in International Financial Institutions (views are his own).