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Episode #1 How to avoid the top 10 employee advocacy mistakes - with Michelle J Raymond
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Employee advocacy is a powerful tool which can help organisations build trusted, authentic relationships with their audience and drive high value brand conversations.
Building a successful employee advocacy programme is often described as a complex and difficult task. And while there are many moving parts to coordinate in order to grow a programme which delivers results. At its heart is a simple framework which puts employees at the centre.
In this episode Michelle J Raymond shares valuable insight on the opportunities in employee advocacy - what a successful programme looks like – and how to avoid 10 common mistakes when launching a pilot to give it the best chance of success.
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