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Episode #3 How to kickstart employee advocacy with internal marketing with Kerry Ann Stimpson
Manage episode 407540987 series 3563272
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Employee advocacy is a powerful tool which can help organisations build trusted, authentic relationships with their audience and drive high value brand conversations.
Building a successful employee advocacy programme is often described as a complex and difficult task. And while there are many moving parts to coordinate in order to grow a programme which delivers results. At its heart is a simple framework which puts employees at the centre.
In this episode Kerry-Ann Stimpson discusses her view that the purpose of internal marketing is to increase employee engagement and connection with the company’s goals and to foster employee advocacy of the company brand.
She shares insight on how organisations can use internal marketing practically to launch and grow a successful employee advocacy programme.
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