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How to align sales and marketing
Manage episode 241990643 series 1065362
Content provided by How To SaaS and Shiv Narayanan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by How To SaaS and Shiv Narayanan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Have you ever been in a meeting where marketing claims that it is generating all these MQLs but sales isn't converting them, while sales claims the MQLs they're receiving are really not that good? On this episode, I talk about how MQLs are completely the wrong metric to use for alignment. Instead Sales Accepted Leads can do a far better job of bringing marketing and sales teams together to work as one unit.
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Manage episode 241990643 series 1065362
Content provided by How To SaaS and Shiv Narayanan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by How To SaaS and Shiv Narayanan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Have you ever been in a meeting where marketing claims that it is generating all these MQLs but sales isn't converting them, while sales claims the MQLs they're receiving are really not that good? On this episode, I talk about how MQLs are completely the wrong metric to use for alignment. Instead Sales Accepted Leads can do a far better job of bringing marketing and sales teams together to work as one unit.
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continue reading
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