No serious business owner would ever use TikTok to market their business... or would they? EP #287 - Stephen Pope

How to Scale a Video Business with Den Lennie

Here's a sneak peek at what you'll hear:

• No serious business owner would ever use TikTok to market their business... or would they? - 4:00
  
  
• How TikTok's algorithm is different from other social media platforms, and what that means to content creators. - 5:30
  
• Which social media platform can give you a shortcut way to building a big audience? Listen up at 6:00
  
  
• Why lousy content creators should probably avoid TikTok and just stick with the other major social media platforms instead. - 7:00
  
• Someone once said, "You can't polish a turd, but you can roll it in glitter." Sadly, this turd of an approach is used by many business folks when creating their TikTok marketing videos. Here's how to avoid making that same mistake. - 8:50
  
  
• A ridiculously simple way (yet overlooked by most people) to get the right people to watch your content marketing videos on TikTok. - 10:00
  
• How to become almost “omnipresent” on social media. (Imagine your marketing videos consistently popping up in front of your market on every social media platform. Is this just a flight of fancy? Not so! Listen in at 11:00)
  
  
• Insider tricks for pumping out marketing videos at breakneck speed. - 11:30
  
• Californian engineer's secret to automated video marketing. - 14:00
  
  
• Repurposing content secrets that will make you look prolific. -15:00
  
• Why every boo-boo is always the business owner's fault, even if their team makes the mistake. - 18:00
  
  
• Why filmmakers who don't systematize their business often come across as a-holes to their team. And, how not to be one of them. - 19:00
  
• Advice for those looking to hire a social media manager. Here's what to look out for. - 26:00
  
  
• The case for creating evergreen marketing content. - 28:00
  
• A hardly ever-talked-about way to build rock-solid trust with your audience with video marketing. (If you're not doing what's mentioned at 28:40, then it's very likely your audience has doubts about you.)
  
  
• A "2-second mindset" tweak towards video marketing that can make all the difference. - 28:50
  
• Why “content marketing” is the good-looking cousin of advertising. - 29:00
  
  
• FACT: nice people who always want to be liked tend to be horrible marketers. Here’s why... 33:00
  
• Why repelling people is great marketing. - 33:30

Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/
Get more great resources over at https://www.denlennie.com/

Support the Show.

Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/
Get more great resources over at https://www.denlennie.com/