))
Keep Sales Strong During Cut Backs | Pam Didner
Manage episode 407322718 series 3562119
Content provided by Mark Drager. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Drager or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of "How To Sell More," host Mark Drager discusses B2B marketing with expert Pam Didner. She unpacks the complexities of Marketing Qualified Leads (MQLs) and their importance in aligning sales and marketing teams. Pam's approach simplifies the concept of what makes a lead truly valuable, highlighting its impact on team synergy and conversion success.
Key Takeaways:
- The critical role of well-defined MQLs in linking sales and marketing efforts.
- Strategies for crafting content that resonates with and nurtures potential leads.
- The importance of balancing comprehensive marketing strategies with personalized touches.
Pam brings a wealth of experience to our discussion, with over 20 years in various marketing roles. Not just an expert, Pam is a seasoned practitioner, the author of three books, and the voice behind the "B2B Marketing and More" podcast and YouTube channel. Her insights are invaluable for anyone in marketing, from beginners to veterans.
65 episodes
Share
