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Marketing for CEOs | Ben Legg
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If you’re still on the fence about how AI can revolutionize your company's messaging and customer outreach, this episode is for you.
This week, Mark is joined by Ben Legg, author of Marketing for CEOs: Death or Glory in the Digital Age, to discuss the challenges CEOs face in the current digital marketing space and the proven strategies they can use to stay ahead. A former COO of Google Europe, Ben is now CEO of The Portfolio Collective which supports professionals in managing and growing their portfolio careers.
Here are some of the topics Mark and Ben discuss in this episode:
What inspired Ben — an engineer — to write a book about marketing
Why every business needs to calculate customer lifetime value
The importance of segmenting your customer base
The move from mass to personalized marketing
Customizing your message to where your customer is in their buying journey
The foundational truths that have not changed since Ben wrote his book in 2015
Why Ben has been getting all of his wine recommendations from a chatbot
How AI is helping brands accelerate the switch to personalization
Why a chatbot strategy is an essential part of a brand’s success
Ben’s #1 strategy for selling more
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