Unlock Your Brand Positioning How To Sell More podcast

4M ago 22:13

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This secret will change your approach to marketing and sales.

In fact, it is the cornerstone of SalesLoop’s brand strategy process.

This week, Mark shares the brand positioning framework that both he and his clients love — and that most organizations completely overlook. Once you understand and apply this framework to your own brand, it will help you with your campaigns, your lead generation, your sales, and ultimately, your customer retention.

Here are some of the topics Mark covers in this episode:

What is brand positioning
Where to get your copy of the framework
How brands can position themselves on a spectrum from rational to emotional
The six stops on the brand positioning spectrum
Why infrastructure brands don’t need to do a lot of marketing
Where products/services are positioned on the spectrum
Why it doesn’t matter where you land on the spectrum, how you approach your positioning’s needs
Why Dyson is actually a personality brand
Why Disney is the perfect example of an "experience" brand
Why understanding and strategically choosing a position on this spectrum is crucial for marketing success
How choosing the right positioning type can enhance customer engagement and brand differentiation
How a mismatch between positioning and business operations can lead to customer confusion and reduced effectiveness

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65 episodes