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#233: Why You're Losing Deals Without Buyer Personas: How Understanding Your Customer's Journey is the Key to B2B Sales Success

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Manage episode 395576451 series 2898973
Content provided by Luigi Prestinenzi & David Fastuca, Luigi Prestinenzi, and David Fastuca. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Luigi Prestinenzi & David Fastuca, Luigi Prestinenzi, and David Fastuca or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

💰 Get FREE access to the tactics used by the fastest-growing b2b brands

Brought to you by Growth Forum - Sales OS Program

In this episode, we dive into the importance of building buyer personas and understanding the buyer's journey.

Our guest, Mike Maynard, shares valuable insights on why it's crucial to build personas, the key elements that make up a buyer persona, and how to use personas to create effective buying journeys.

Mike, an expert in PR and marketing, brings a wealth of experience and expertise to the discussion, shedding light on the impact of personas on sales and marketing efforts.

Offering practical advice, he reveals the significance of understanding customer pain points and the outcomes they seek, emphasizing the need to align marketing and sales efforts with the buyer's journey.

About This Podcast
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

  continue reading

258 episodes

Artwork
iconShare
 
Manage episode 395576451 series 2898973
Content provided by Luigi Prestinenzi & David Fastuca, Luigi Prestinenzi, and David Fastuca. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Luigi Prestinenzi & David Fastuca, Luigi Prestinenzi, and David Fastuca or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

💰 Get FREE access to the tactics used by the fastest-growing b2b brands

Brought to you by Growth Forum - Sales OS Program

In this episode, we dive into the importance of building buyer personas and understanding the buyer's journey.

Our guest, Mike Maynard, shares valuable insights on why it's crucial to build personas, the key elements that make up a buyer persona, and how to use personas to create effective buying journeys.

Mike, an expert in PR and marketing, brings a wealth of experience and expertise to the discussion, shedding light on the impact of personas on sales and marketing efforts.

Offering practical advice, he reveals the significance of understanding customer pain points and the outcomes they seek, emphasizing the need to align marketing and sales efforts with the buyer's journey.

About This Podcast
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

  continue reading

258 episodes

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