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#257: Our Secret Formula for Making Skeptical Prospects Trust You (Even if they’re cold leads)

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Manage episode 425579138 series 2898973
Content provided by Luigi Prestinenzi & David Fastuca, Luigi Prestinenzi, and David Fastuca. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Luigi Prestinenzi & David Fastuca, Luigi Prestinenzi, and David Fastuca or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

💰 Get FREE access to the tactics used by the fastest-growing b2b brands

Key Takeaways:

1. Personalization Techniques that Build Immediate Trust: Learn how to personalize your approach to each cold lead, creating a tailored experience that resonates with their unique pain points and needs, ultimately transforming skepticism into trust.

2. Proven Psychological Strategies for Overcoming Initial Resistance: Discover key psychological principles and strategies that break down barriers and address the root causes of skepticism, making it easier to build rapport and establish credibility with even the most resistant prospects.

3. Step-by-Step Guide to Crafting Persuasive and Trustworthy Messaging: Gain insights into crafting compelling and trustworthy messaging that effectively communicates value, addresses concerns, and fosters a genuine connection, turning cold leads into warm, trusting prospects.

Connect with your hosts:

About This Podcast
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

  continue reading

259 episodes

Artwork
iconShare
 
Manage episode 425579138 series 2898973
Content provided by Luigi Prestinenzi & David Fastuca, Luigi Prestinenzi, and David Fastuca. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Luigi Prestinenzi & David Fastuca, Luigi Prestinenzi, and David Fastuca or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

💰 Get FREE access to the tactics used by the fastest-growing b2b brands

Key Takeaways:

1. Personalization Techniques that Build Immediate Trust: Learn how to personalize your approach to each cold lead, creating a tailored experience that resonates with their unique pain points and needs, ultimately transforming skepticism into trust.

2. Proven Psychological Strategies for Overcoming Initial Resistance: Discover key psychological principles and strategies that break down barriers and address the root causes of skepticism, making it easier to build rapport and establish credibility with even the most resistant prospects.

3. Step-by-Step Guide to Crafting Persuasive and Trustworthy Messaging: Gain insights into crafting compelling and trustworthy messaging that effectively communicates value, addresses concerns, and fosters a genuine connection, turning cold leads into warm, trusting prospects.

Connect with your hosts:

About This Podcast
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

  continue reading

259 episodes

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