#18: The Best Tips for Creating a Lead Magnet That Converts Followers to Customers

How to Start a Business (Limited Series Podcast)

Your email list means more when it comes to driving sales for your business than your social media ever will.
It’s a very risky idea to only rely on social media to develop leads for your business and something that too many small business owners do. By putting your focus on creating an email list, you’re setting yourself up for long-term success by owning a list of leads who are waiting to buy from you.
In this episode you’ll learn...

• What a lead magnet is and why you must have one in your business
• The 4 elements of a successful lead magnet
• How to design one that converts and build a funnel to get people onto your email list

Ready? Here we go!
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