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Why Podcasters Should Use Video, and A Simple (fast) Way to Get Started
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I was asked about using youtube for marketing your show through video. A fear among some podcasters is that their audio show will lose subscribers to their video show. However, the opposite is true! You are much more likely to gain subscribers and downloads if you market your show on youtube, and Facebook with videos. People who love youtube, are ON youtube. And you're probably not going to reach them with your amazing content, without going to YouTube to find them! And they may not subscribe to your podcast, but the there's always the chance that they will, and you've just gained a follower. Now, you may ask whether it's worth the time, and effort to produce video. Well, I think it is as long as you do it wisely! Be smart. rather than create a live video of your show (which can take a while, and be difficult for podcasters who don't record their show all in one take) create a video made up of your podcast cover art, and your audio (of course).
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