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75: User Personas
Archived series ("Inactive feed" status)
When? This feed was archived on July 12, 2024 21:56 (). Last successful fetch was on July 30, 2024 04:40 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 431390676 series 2930898
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Kavita Kamani (Microsoft) and Sarada Sahu (Microsoft) as they discuss about user personas. Personas are important for PMs as they help in understanding their users' needs, goals, behaviors, and preferences.
Disclaimer: All opinions of the speakers are their own.
What to Listen For:
- 00:00 Intro
- 03:56 Customer obsession and starting a user persona
- 06:02 Who develops the user personas?
- 09:54 Being specific enough without excluding people
- 14:00 How many personas is okay to utilize?
- 15:33 Market segments vs. personas
- 18:28 Persona for a manufacturer
- 20:02 Other people who work with personas
- 23:41 Personas are common language for companies
- 28:22 Buzzword Blitz
- 34:58 How to distinguish between persona and segment
- 37:08 Building a zero to one product
- 40:25 Trust as an important aspect in a user persona’s journey and the product development
- 42:33 Final thoughts
Links:
https://www.ideou.com/blogs/inspiration/how-to-get-started-with-inclusive-design
131 episodes
75: User Personas
How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
Archived series ("Inactive feed" status)
When? This feed was archived on July 12, 2024 21:56 (). Last successful fetch was on July 30, 2024 04:40 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 431390676 series 2930898
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Kavita Kamani (Microsoft) and Sarada Sahu (Microsoft) as they discuss about user personas. Personas are important for PMs as they help in understanding their users' needs, goals, behaviors, and preferences.
Disclaimer: All opinions of the speakers are their own.
What to Listen For:
- 00:00 Intro
- 03:56 Customer obsession and starting a user persona
- 06:02 Who develops the user personas?
- 09:54 Being specific enough without excluding people
- 14:00 How many personas is okay to utilize?
- 15:33 Market segments vs. personas
- 18:28 Persona for a manufacturer
- 20:02 Other people who work with personas
- 23:41 Personas are common language for companies
- 28:22 Buzzword Blitz
- 34:58 How to distinguish between persona and segment
- 37:08 Building a zero to one product
- 40:25 Trust as an important aspect in a user persona’s journey and the product development
- 42:33 Final thoughts
Links:
https://www.ideou.com/blogs/inspiration/how-to-get-started-with-inclusive-design
131 episodes
Alla avsnitt
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