Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
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Content provided by Jeff Shulman, Red Russak & Soumeya Benghanem, Jeff Shulman, Red Russak, and Soumeya Benghanem. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Shulman, Red Russak & Soumeya Benghanem, Jeff Shulman, Red Russak, and Soumeya Benghanem or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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75: User Personas
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This feed was archived on July 12, 2024 21:56 (
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Manage episode 431390676 series 2930898
Content provided by Jeff Shulman, Red Russak & Soumeya Benghanem, Jeff Shulman, Red Russak, and Soumeya Benghanem. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Shulman, Red Russak & Soumeya Benghanem, Jeff Shulman, Red Russak, and Soumeya Benghanem or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Kavita Kamani (Microsoft) and Sarada Sahu (Microsoft) as they discuss about user personas. Personas are important for PMs as they help in understanding their users' needs, goals, behaviors, and preferences.
Disclaimer: All opinions of the speakers are their own.
What to Listen For:
- 00:00 Intro
- 03:56 Customer obsession and starting a user persona
- 06:02 Who develops the user personas?
- 09:54 Being specific enough without excluding people
- 14:00 How many personas is okay to utilize?
- 15:33 Market segments vs. personas
- 18:28 Persona for a manufacturer
- 20:02 Other people who work with personas
- 23:41 Personas are common language for companies
- 28:22 Buzzword Blitz
- 34:58 How to distinguish between persona and segment
- 37:08 Building a zero to one product
- 40:25 Trust as an important aspect in a user persona’s journey and the product development
- 42:33 Final thoughts
Links:
https://www.ideou.com/blogs/inspiration/how-to-get-started-with-inclusive-design
131 episodes
75: User Personas
How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
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Archived series ("Inactive feed" status)
When?
This feed was archived on July 12, 2024 21:56 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 431390676 series 2930898
Content provided by Jeff Shulman, Red Russak & Soumeya Benghanem, Jeff Shulman, Red Russak, and Soumeya Benghanem. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Shulman, Red Russak & Soumeya Benghanem, Jeff Shulman, Red Russak, and Soumeya Benghanem or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Kavita Kamani (Microsoft) and Sarada Sahu (Microsoft) as they discuss about user personas. Personas are important for PMs as they help in understanding their users' needs, goals, behaviors, and preferences.
Disclaimer: All opinions of the speakers are their own.
What to Listen For:
- 00:00 Intro
- 03:56 Customer obsession and starting a user persona
- 06:02 Who develops the user personas?
- 09:54 Being specific enough without excluding people
- 14:00 How many personas is okay to utilize?
- 15:33 Market segments vs. personas
- 18:28 Persona for a manufacturer
- 20:02 Other people who work with personas
- 23:41 Personas are common language for companies
- 28:22 Buzzword Blitz
- 34:58 How to distinguish between persona and segment
- 37:08 Building a zero to one product
- 40:25 Trust as an important aspect in a user persona’s journey and the product development
- 42:33 Final thoughts
Links:
https://www.ideou.com/blogs/inspiration/how-to-get-started-with-inclusive-design
131 episodes
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Similar to How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
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…
continue reading
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…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
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You spend a quarter of your life at work. You should enjoy it! Organizational psychologist Adam Grant takes you inside the minds of some of the world’s most unusual professionals to discover the keys to a better work life. From learning how to love your rivals to harnessing the power of frustration, one thing’s for sure: You’ll never see your job the same way again. Produced in partnership with Transmitter Media.
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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This famously is the year of elections. So the Stephanomics feed has been taken over by our bonus series, Voternomics. It’s a weekly look at the way geopolitics - and elections - are upending the longstanding assumptions of policymakers and business people around the world. Hosted by Stephanie Flanders, head of Bloomberg Economics and former BBC economics editor, former government advisor Allegra Stratton and Opinion columnist and author Adrian Wooldridge.
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continue reading
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