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Content provided by Peep Laja. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peep Laja or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Feedback loops and free product offerings with PandaDoc's Mikita Mikado
Manage episode 345737276 series 2948343
Content provided by Peep Laja. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peep Laja or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Summary:
This week on How To Win: Mikita Mikado, CEO of PandaDoc. PandaDoc is an all-in-one document workflow automation platform. They launched in 2013, were valued at $1B in 2021, and have a projected revenue of $55M this year. They have 390 employees across the US and Belarus. In this episode, we discuss how they used customer feedback to pivot PandaDoc successfully, their decision to make part of their product free, and how balancing external opportunities with a strong internal culture helped them win. I share my experience of pivoting Wynter in its first year, creating high-quality feedback loops, and the importance of building a company culture of high standards, care, and accountability.
Key Points:
- Mikita on founding PandaDoc (01:03)
- The winding road to the first million (03:21)
- I share my experience of pivoting Wynter with a quote from author Steve Blank (05:28)
- Which customer acquisition channels did PandaDoc use in the beginning? (08:05)
- How did conversations with customers change PandaDoc's approach? (10:36)
- I weigh in on the benefits of creating high-quality customer feedback loops with a quote from Meta's Daniel Strazzulla (11:26)
- Mikita talks about PandaDoc's slow growth and its free product offering (14:13)
- I discuss using a free product offer as a moat with a quote from ProfitWell's Patrick Campbell (15:46)
- How does PandaDoc win against the competition? (16:36)
- Mikita lays out why external opportunities and internal company culture have been important to PandaDoc (18:22)
- I stress the importance of a strong company culture with a quote from Dock's Alex Kracov (20:04)
- Mikita gives his three pieces of advice to fellow SaaS founders (21:49)
- Wrap-up (24:33)
Mentioned:
How Patrick Campbell plans to take Profitwell to $100 million+ in revenue
How Alex Kracov made Lattice a go-to name for HR professionals
My Links:
88 episodes
Share
Manage episode 345737276 series 2948343
Content provided by Peep Laja. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peep Laja or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Summary:
This week on How To Win: Mikita Mikado, CEO of PandaDoc. PandaDoc is an all-in-one document workflow automation platform. They launched in 2013, were valued at $1B in 2021, and have a projected revenue of $55M this year. They have 390 employees across the US and Belarus. In this episode, we discuss how they used customer feedback to pivot PandaDoc successfully, their decision to make part of their product free, and how balancing external opportunities with a strong internal culture helped them win. I share my experience of pivoting Wynter in its first year, creating high-quality feedback loops, and the importance of building a company culture of high standards, care, and accountability.
Key Points:
- Mikita on founding PandaDoc (01:03)
- The winding road to the first million (03:21)
- I share my experience of pivoting Wynter with a quote from author Steve Blank (05:28)
- Which customer acquisition channels did PandaDoc use in the beginning? (08:05)
- How did conversations with customers change PandaDoc's approach? (10:36)
- I weigh in on the benefits of creating high-quality customer feedback loops with a quote from Meta's Daniel Strazzulla (11:26)
- Mikita talks about PandaDoc's slow growth and its free product offering (14:13)
- I discuss using a free product offer as a moat with a quote from ProfitWell's Patrick Campbell (15:46)
- How does PandaDoc win against the competition? (16:36)
- Mikita lays out why external opportunities and internal company culture have been important to PandaDoc (18:22)
- I stress the importance of a strong company culture with a quote from Dock's Alex Kracov (20:04)
- Mikita gives his three pieces of advice to fellow SaaS founders (21:49)
- Wrap-up (24:33)
Mentioned:
How Patrick Campbell plans to take Profitwell to $100 million+ in revenue
How Alex Kracov made Lattice a go-to name for HR professionals
My Links:
88 episodes
All episodes
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Similar to How to Win podcast with Peep Laja
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
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The Tai Lopez podcast brings you the best business education straight from the world's top entrepreneurs. I will also review the best books in health, wealth, love and happiness that will help you achieve your maximum potential and live the best life possible.
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