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The Benefits of Micro-Influencer Marketing with Kristen Wiley
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Influencer marketing is a fast-growing marketing strategy that gets active, engaged audiences in front of a brand’s product. But how does it work? What are these ‘micro-influencers’ and how is this business lucrative for them? Today, Kristen Wiley sits down with us to teach us about influencer marketing and how her platform Statusphere makes the process of partnering brands with influencers easier than ever. This week’s episode 75 of How Women Inspire Podcast is about the benefits of micro-influencer marketing!
In this episode of How Women Inspire Podcast, Kristen Wiley is sharing the importance of building trust as an influencer and actionable steps you can take right now to see if influencer marketing is right for you.
Kristen Wiley is the Founder and CEO of Statusphere, a platform that helps brands scale their micro-influencer marketing in a fraction of the time it would take on their own. Before founding Statusphere, Kristen was the Chief Marketing Officer at GreenHouse Agency, a digital marketing agency specializing in small and startup brands.
Some of the talking points Julie and Kristen go over in this episode include:
- The definition of a ‘micro-influencer’ and influencer marketing.
- Why influencer marketing is hard for a brand to scale on their own.
- The snowball effect brands experience once influencer marketing takes off for them.
- The importance of always learning and staying positive.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about How Women Inspire at https://www.howwomenlead.com/podcast
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Chapters
1. The Benefits of Micro-Influencer Marketing with Kristen Wiley (00:00:00)
2. What is a micro-influencer? (00:04:08)
3. What does Statusphere look for in influencers? (00:06:00)
4. How did you decide to become a blogger? (00:08:01)
5. Inspiration for creating Stratosphere. (00:13:29)
6. The future of influencer marketing. (00:15:54)
7. The snowball effect of influencer marketing. (00:18:23)
8. The importance of learning and staying positive. (00:20:59)
9. Advice for other female founders. (00:23:51)
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