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Sustainable marketing using Pinterest with Laurel Vines

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Manage episode 386857109 series 3303699
Content provided by Kate Hejde. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kate Hejde or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, I'm chatting with Laurel Vines of Vineyard Creative Co, the go-to expert on web and Pinterest strategy. She's spilling the beans about why Pinterest is a game-changer for businesses. Laurel is all about using Pinterest as an evergreen search engine, unlike those ever-changing social media platforms, for more sustainable marketing.

When it comes to Pinterest, it's not your typical social media deal. It's all about keywords and fresh content, and Laurel's got some fantastic tips to up your Pinterest game and boost your visibility.

Plus, she'll share insights on how Pinterest is changing, using images and descriptions strategically, and her favorite business resources.

00:00 Introduction and Guest Presentation

00:38 Building a Sustainable Business

01:29 Adapting Business to a Nomadic Lifestyle

02:34 Exploring the Power of Pinterest

04:03 Pinterest for Different Business Types

05:06 Evolution of Pinterest

07:45 When to Start Using Pinterest for Business

09:27 Pinterest as a Search Engine vs Social Media

12:58 Optimizing Pinterest Account for Search

16:32 Promoting Content on Pinterest

17:57 Do's and Don'ts of Pinning

25:12 Closing Remarks and Takeaways
Find Laurel at vineyardcreativeco.com
https://www.instagram.com/vineyardcreative.co/
Free Pinterest Strategy Guide: https://vineyardcreativeco.com/pinterest-marketing-strategy-guide
Pinterest Profile Blueprint Masterclass: https://vineyardcreativeco.com/pinterest-marketing-masterclass
Book Recommendation: Profit First by Mike Michalowicz
Also Mentioned: Val Marlene Creative

Not sure if your website makes the grade? Get Your Website Report free at dearkatebrandstrategy.com/reportcard

Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com

  continue reading

62 episodes

Artwork
iconShare
 
Manage episode 386857109 series 3303699
Content provided by Kate Hejde. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kate Hejde or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, I'm chatting with Laurel Vines of Vineyard Creative Co, the go-to expert on web and Pinterest strategy. She's spilling the beans about why Pinterest is a game-changer for businesses. Laurel is all about using Pinterest as an evergreen search engine, unlike those ever-changing social media platforms, for more sustainable marketing.

When it comes to Pinterest, it's not your typical social media deal. It's all about keywords and fresh content, and Laurel's got some fantastic tips to up your Pinterest game and boost your visibility.

Plus, she'll share insights on how Pinterest is changing, using images and descriptions strategically, and her favorite business resources.

00:00 Introduction and Guest Presentation

00:38 Building a Sustainable Business

01:29 Adapting Business to a Nomadic Lifestyle

02:34 Exploring the Power of Pinterest

04:03 Pinterest for Different Business Types

05:06 Evolution of Pinterest

07:45 When to Start Using Pinterest for Business

09:27 Pinterest as a Search Engine vs Social Media

12:58 Optimizing Pinterest Account for Search

16:32 Promoting Content on Pinterest

17:57 Do's and Don'ts of Pinning

25:12 Closing Remarks and Takeaways
Find Laurel at vineyardcreativeco.com
https://www.instagram.com/vineyardcreative.co/
Free Pinterest Strategy Guide: https://vineyardcreativeco.com/pinterest-marketing-strategy-guide
Pinterest Profile Blueprint Masterclass: https://vineyardcreativeco.com/pinterest-marketing-masterclass
Book Recommendation: Profit First by Mike Michalowicz
Also Mentioned: Val Marlene Creative

Not sure if your website makes the grade? Get Your Website Report free at dearkatebrandstrategy.com/reportcard

Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com

  continue reading

62 episodes

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