E208: What Makes a Website Valuable? Uncovering the Secrets of E-Commerce M&A with Justin Harris

How2Exit: Buy, Don't Build - M&A of Small Businesses

Watch Here: https://youtu.be/hebyR7iJjdE

About the Guest(s): Justin Harris is a seasoned M&A expert, specializing in website and e-commerce acquisitions. With diverse experience spanning nonprofit work, a major security firm, and entrepreneurial ventures in software and leadership development, he offers a distinctive blend of business acumen and innovation. Currently with Website Closers, Justin is known for his professional demeanor and keen insights into website market dynamics. He also personally owns niche e-commerce brands, such as scented home products.
Summary: In this episode, Ronald Skelton talks with Justin Harris from Website Closers about mergers and acquisitions in the website-based business realm. They delve into Justin's journey from college to becoming a prominent figure in entrepreneurship and M&A. Justin offers insights on buying, scaling, and selling online businesses, emphasizing organized finances, efficient systems, and reducing owner dependence for those planning an exit soon.
Key Takeaways:

• Well-prepared financials are crucial for a successful business sale; they build trust with potential buyers.
• Systems and processes should be documented clearly to demonstrate a business that won't require significant buyer involvement.
• Owner dependence is a critical factor; a business that can run with minimal owner input is more attractive to buyers.
• There's an expected decrease in multiples and buyer activity in today's market, affecting business valuations.
• Utilizing AI for generating sales copy and content can be a game-changer for small e-commerce businesses

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Contact Justin on
Linkedin: https://www.linkedin.com/in/justin-henry-harris/
Website: http://websiteclosers.com/
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How2Exit Joins IT ExchangeNet's Channel Partner Network!
-Why IT ExchangeNet?
Since 1998, IT ExchangeNet has created $5 billion in value by selling more than 225 IT businesses in 20 countries. IT ExchangeNet works exclusively with IT-enabled businesses generating between $5M and $30M who are ready to be sold, and M&A decision-makers who are ready to buy. For over 25 years IT ExchangeNet has developed industry knowledge that helps them determine whether a seller is a good fit for their buyers before making a match.
"Out of all of the brokers I've met, this team has the most experience and I believe the best ability to get IT service businesses sold at the best price" - Ron Skelton
The IT ExchangeNet M&A Marketplace we partnered with has a proprietary database of 50,000+ global buyers seeking IT Services firms, MSPs, MSSPs, Software-as-a-Service platforms, and channel partners in the Microsoft, Oracle, ServiceNow, and Salesforce space.
If you are interested in learning more about the process and current market valuations, complete the contact form and we’ll respond within one business day. Everything is kept confidential.
Are you interested in what your business may be worth? Unlock the value of your IT Services firm, visit https://www.itexchangenet.com/marketplace-how2exit and complete the contact form.
Our partnership with IT ExchangeNet focuses on deals above $5M in value.
If you are looking to buy or sell a tech business below the $5M mark, we recommend Flippa.
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Previous Episode: E207: M&A Masterclass: Building and Exiting Businesses in Health & Beauty with Tina Bradley - https://youtu.be/esaYQ-iAwjo
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