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Episode 74: Reactive Partner Marketers Are Salary Wasted - Jessica Fewless
Manage episode 421145632 series 3401122
Jessica Fewless, Director of Partnerships and Growth Marketing at Inverta, joins the podcast to discuss Nearbound ABM (Account-Based Marketing), the challenges and misconceptions surrounding partner marketing, the importance of integrating partner data into marketing strategies, and the need for a proactive and strategic approach to partner marketing.
Takeaways:
- Partner marketing often gets a bad reputation within marketing teams and organizations, but Nearbound ABM offers an opportunity to leverage partner ecosystems and expand influence with prospects and customers.
- Partner marketers should sit within the demand gen team and be senior-level professionals who can negotiate within their organization and with partner organizations.
- To convince CMOs of the value of partner marketing, partner marketers should highlight the opportunity to drive pipeline and reach new audiences through partners, as well as the need for a proactive and strategic approach.
- Partner marketers should focus on integrating partner data into marketing strategies, identifying strategic campaign opportunities, and being proactive in adding value to the organization.
- Cohesive and orchestrated campaigns are more effective than one-off tactics, and partner marketers should strive to create connected ecosystems rather than siloed tech stacks.
Chapters:
00:00 Introduction and Overview
04:47 Challenges and Misconceptions of Partner Marketing
14:18 The Unlock for Partner Marketers
75 episodes
Manage episode 421145632 series 3401122
Jessica Fewless, Director of Partnerships and Growth Marketing at Inverta, joins the podcast to discuss Nearbound ABM (Account-Based Marketing), the challenges and misconceptions surrounding partner marketing, the importance of integrating partner data into marketing strategies, and the need for a proactive and strategic approach to partner marketing.
Takeaways:
- Partner marketing often gets a bad reputation within marketing teams and organizations, but Nearbound ABM offers an opportunity to leverage partner ecosystems and expand influence with prospects and customers.
- Partner marketers should sit within the demand gen team and be senior-level professionals who can negotiate within their organization and with partner organizations.
- To convince CMOs of the value of partner marketing, partner marketers should highlight the opportunity to drive pipeline and reach new audiences through partners, as well as the need for a proactive and strategic approach.
- Partner marketers should focus on integrating partner data into marketing strategies, identifying strategic campaign opportunities, and being proactive in adding value to the organization.
- Cohesive and orchestrated campaigns are more effective than one-off tactics, and partner marketers should strive to create connected ecosystems rather than siloed tech stacks.
Chapters:
00:00 Introduction and Overview
04:47 Challenges and Misconceptions of Partner Marketing
14:18 The Unlock for Partner Marketers
75 episodes
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