S2 E6 "How's your ePresence?" with guest William Pate, CEO and President of the Atlanta Convention and Visitors Bureau

How's your ePresence? with Mark Galvin

Content provided by Mark Galvin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Galvin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

5+ y ago 40:42

MP3•Episode home

Archived series ("Inactive feed" status)

When? This feed was archived on April 19, 2020 09:08 (4+ y ago). Last successful fetch was on February 11, 2020 00:06 (4+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

William Pate, CEO and President of the Atlanta Convention and Visitors Bureau, joins Mark for a talk about Atlanta, the hospitality industry, and how social media helps them bring visitors to the city and frequenting their member businesses. William has held positions leading Career Sports & Entertainment, Bellsouth, MCI and others. He has won various awards including Atlanta Magazine's 2019 Most Influential Leaders and Georgia Trend's 2019 Notable Georgians. The City has hosted the 2019 LIII Super Bowl, 2018 College Football Championship, the SEC Football Championship every December, and the Chick-fil-A Peach Bowl--among others. In 2020, Atlanta will host the NCAA Final Four for Men's Basketball.

Highlights of the talk:

3:30, William talks about what the ACVB does...
4:57: how did William's sports promotion background help him at the Bureau.
11:50: When has Atlanta had to deal with negative news on social media?
14:00: William talks about trolling his competitors to get ideas and how they watch conventioneers for feedback. How does the ACVB attempt to attract folks to downtown on the weekend?
21:30: Why does William NOT post much on social media? Will he post more often? How Mark lost this argument...!
26:37: How important is a consistent frequency on social media?
31:17: William talks about how certain businesses should use their "social media pulpit".
36:54: How did Atlanta organizing 10,000 volunteers for the Super Bowl? Congrats to Amy Patterson, VP of Operations of the Host Committee for making this happen.

Find Atlanta at www.atlanta.net

44 episodes

#Business #Marketing #Corporate #Media #Personal #Social #Tech News #Mark Galvin #News #MBA #EPresence #Profiles #Writers