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Understanding Brand Identity Through Organizational Clarity
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Content provided by Kristine Merz and Lisa Marceau. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kristine Merz and Lisa Marceau or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Building your brand identity can be a difficult task. Maybe it’s time to consider taking a human-centered approach towards your brand identity? Lisa Marceau and Kristine Merz discuss their approach towards building brand identity and what you need to consider when taking the human-centered approach. They also discuss the need for organizational clarity, core values and culture, and their impact on brand identity.
For more information about JKAM Investments, visit jkaminvestments.com
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